Servsig2022 Glasgow Scotland, 16-18 June

Speakers

Stephen L. Vargo, Ph.D

Stephen L. Vargo, Ph.D

Shidler Distinguished Professor and Professor of Marketing

University of Hawai'i at Manoa

Stephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawai’i at Manoa. He has published in the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Consumer Research, the Journal of Service Research, MIS Quarterly, and other top-ranked journals, in addition to three books. He currently serves as editor-in-chief of the AMS Review and is on the editorial/advisory boards of 17 other journals.

Professor Vargo has been awarded the Shelby D. Hunt/ Harold H. Maynard Award (twice), the AMA/Sheth Foundation Award for his contributions to marketing theory, and the Christopher Lovelock Career Contributions Award among other awards. The Web of Science Group has named him to its Highly Cited Researchers list (top 1%) in economics and business, worldwide, for each of the last eight years and he is ranked #6 in career impact among marketing professors on the Stanford/Elsevier List.

Dr. Elina Jaakkola

Dr. Elina Jaakkola

Professor of Marketing

University of Turku, Finland

Dr. Elina Jaakkola is Professor of Marketing at University of Turku, Finland. She specializes in service research and her current projects focus on topics such as customer experience and journeys, customer/actor engagement, and value creation in B2B markets. Her research has been published e.g. in Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Product Innovation Management, Industrial Marketing Management, Journal of Business Research, and Journal of Service Management. She is an Associate Editor for Journal of Service Research and Industrial Marketing Management and serves in the Editorial Review Board of seven prominent journals. She has received many awards for her scholarly activities and was named to the Clarivateʻs Highly Cited Researchers 2021 list in the business and economics discipline, demonstrating exceptional research impact.