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About
Conference Committee
History of SERVSIG
University of Strathclyde
Submissions
Call for Papers
Conference Tracks
Consumer (mis) behaviour in services
Customer/Actor Engagement
Customer Experience & Journeys
Service Design, Innovation & Transformation
Service Ecosystems & Institutions
Service Employment & Employees
Service Failure and Recovery
Service Thinking in B2B
Service Strategy, Operations & Productivity
Technology and Service
Transformative Service Research
Registration
Fees
Venue
Travel
Accommodation
Technology and Innovation Centre
Glasgow
Glasgow and Beyond
Programme
Programme
Speakers
Social Events
Customer/Actor Engagement
Track Chair
Jodie Conduit
Professor of Marketing at University of Adelaide
Track Chair
Carolin Plewa
Professor of Marketing at University of Adelaide
Junior Track Chair
Jaylan Azer
Lecturer in Marketing at University of Glasgow
Indicative Topics
New technologies for facilitating and measuring customer/actor engagement (e.g. AI, personal tracking devices, neurological studies)
The role of customer/actor engagement for sustainability and social good
The dynamics and mechanisms for engagement in B2B networks
Negative impacts of customer/actor engagement and disengagement
Customer/actor engagement at higher levels of aggregation (e.g. meso and macro levels)
Tracks
Consumer (mis) behaviour in services
Customer/Actor Engagement
Customer Experience & Journeys
Service Design, Innovation and Transformation
Service Ecosystems & Institutions
Service Employment & Employees
Service Failure and Recovery
Service Strategy, Operations & Productivity
Service Thinking in B2B
Technology and Service
Transformative Service Research
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