Servsig2022 Glasgow Scotland, 16-18 June

Customer/Actor Engagement

Track Chair
Jodie Conduit

Jodie Conduit

Professor of Marketing at University of Adelaide
Track Chair
Carolin Plewa

Carolin Plewa

Professor of Marketing at University of Adelaide
Junior Track Chair
Jaylan Azer

Jaylan Azer

Lecturer in Marketing at University of Glasgow

Indicative Topics

  • New technologies for facilitating and measuring customer/actor engagement  (e.g. AI, personal tracking devices, neurological studies)
  • The role of customer/actor engagement for sustainability and social good
  • The dynamics and mechanisms for engagement in B2B networks
  • Negative impacts of customer/actor engagement and disengagement
  • Customer/actor engagement at higher levels of aggregation (e.g. meso and macro levels)