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About
Conference Committee
History of SERVSIG
University of Strathclyde
Submissions
Call for Papers
Conference Tracks
Consumer (mis) behaviour in services
Customer/Actor Engagement
Customer Experience & Journeys
Service Design, Innovation & Transformation
Service Ecosystems & Institutions
Service Employment & Employees
Service Failure and Recovery
Service Thinking in B2B
Service Strategy, Operations & Productivity
Technology and Service
Transformative Service Research
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Fees
Venue
Travel
Accommodation
Technology and Innovation Centre
Glasgow
Glasgow and Beyond
Programme
Programme
Speakers
Social Events
Service Strategy, Operations & Productivity
Track Chair
Jens Hogreve
Professor of Service Management at Catholic University of Eichstätt-Ingolstadt, Germany
Track Chair
Ian Hodgkinson
Professor of Strategy, Loughborough University, UK
Junior Track Chair
Rachel Fuller
Lecturer in Marketing, La Trobe University, Australia
Indicative Topics
The role of employees in crafting service strategies
Crossing boundaries: from internal to external marketing
Understanding and managing service productivity
New service strategies following the crisis
The intended and unintended effects of digital support systems
Bridging service operations and service marketing
Service operations and productivity and employee well-being
Understanding the service-profit chain
Managing employee and customer productivity
Tracks
Consumer (mis) behaviour in services
Customer/Actor Engagement
Customer Experience & Journeys
Service Design, Innovation and Transformation
Service Ecosystems & Institutions
Service Employment & Employees
Service Failure and Recovery
Service Strategy, Operations & Productivity
Service Thinking in B2B
Technology and Service
Transformative Service Research
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