Servsig2022 Glasgow Scotland, 16-18 June

Service Strategy, Operations & Productivity

Track Chair
Jens Hogreve

Jens Hogreve

Professor of Service Management at Catholic University of Eichstätt-Ingolstadt, Germany
Track Chair
Ian Hodgkinson

Ian Hodgkinson

Professor of Strategy, Loughborough University, UK
Junior Track Chair
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Rachel Fuller

Lecturer in Marketing, La Trobe University, Australia

Indicative Topics

  • The role of employees in crafting service strategies
  • Crossing boundaries: from internal to external marketing
  • Understanding and managing service productivity
  • New service strategies following the crisis
  • The intended and unintended effects of digital support systems
  • Bridging service operations and service marketing
  • Service operations and productivity and employee well-being
  • Understanding the service-profit chain
  • Managing employee and customer productivity