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Conference Committee
History of SERVSIG
University of Strathclyde
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Conference Tracks
Consumer (mis) behaviour in services
Customer/Actor Engagement
Customer Experience & Journeys
Service Design, Innovation & Transformation
Service Ecosystems & Institutions
Service Employment & Employees
Service Failure and Recovery
Service Thinking in B2B
Service Strategy, Operations & Productivity
Technology and Service
Transformative Service Research
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Technology and Innovation Centre
Glasgow
Glasgow and Beyond
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Programme
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Consumer (mis) behaviour in services
Track Chair
Rebekah Russell-Bennet
Professor of Marketing, Queensland University of Technology, Australia
Track Chair
Lloyd Harris
Professor of Marketing, University of Birmingham, UK
Junior Track Chair
Doga Istanbulluoglu
Lecturer in Marketing, University of Birmingham, UK
Indicative Topics
Consumer motivations for misbehavior
Differing types of customer misbehaviors
Dealing strategies/practices
Employee coping tactics
Online trolling/bullying and other forms of customer deviance
Illegitimate/ fake customer complaining
Fake (online) reviewing by customers
Outcomes of customer misbehavior
Contagiousness of misbehavior
Customer deviance variances by sector, industry or country context
The impact of customer misbehavior
Customer mistreatment of service employees
Deceptive and covert behavior
Deliberate value destruction
Misbehavior and robots
Customer misbehavior and wellbeing
Ecosystem influence on customer misbehavior
Tracks
Consumer (mis) behaviour in services
Customer/Actor Engagement
Customer Experience & Journeys
Service Design, Innovation and Transformation
Service Ecosystems & Institutions
Service Employment & Employees
Service Failure and Recovery
Service Strategy, Operations & Productivity
Service Thinking in B2B
Technology and Service
Transformative Service Research
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