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About
Conference Committee
History of SERVSIG
University of Strathclyde
Submissions
Call for Papers
Conference Tracks
Consumer (mis) behaviour in services
Customer/Actor Engagement
Customer Experience & Journeys
Service Design, Innovation & Transformation
Service Ecosystems & Institutions
Service Employment & Employees
Service Failure and Recovery
Service Thinking in B2B
Service Strategy, Operations & Productivity
Technology and Service
Transformative Service Research
Registration
Fees
Venue
Travel
Accommodation
Technology and Innovation Centre
Glasgow
Glasgow and Beyond
Programme
Programme
Speakers
Social Events
Service Thinking in B2B
Track Chair
Christian Kowalkoski
Professor of Industrial Marketing at Linköping University, Sweden
Track Chair
Joona Keränen
Associate Professor at RMIT University
Junior Track Chair
Alexey Skylar
Postdoc at Linköping University, Sweden
Indicative Topics
Digital and data-driven B2B services
B2B services and pricing
The future of B2B services and solutions
Free-to-fee transition and monetization strategies in B2B services
The role of high touch vs. high tech approaches in B2B services
Remote, virtual, and/or (ro)bot-assisted B2B services
B2B services in multi-actor ecosystems
Potential dark side or unintended consequences of B2B services
Business actor engagement and experience management in B2B service settings
Circular business models for B2B services and solutions
Tracks
Consumer (mis) behaviour in services
Customer/Actor Engagement
Customer Experience & Journeys
Service Design, Innovation and Transformation
Service Ecosystems & Institutions
Service Employment & Employees
Service Failure and Recovery
Service Strategy, Operations & Productivity
Service Thinking in B2B
Technology and Service
Transformative Service Research
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