(Track chairs and further details on tracks will be announced in due course)

• Consumer (mis) behaviour in services    
• Customer/Actor Engagement
• Customer Experience & Journeys   
• Service Design, Innovation and Transformation
• Service Ecosystems & Institutions
• Service Employment & Employees
• Service Failure and Recovery
• Service Strategy, Operations & Productivity
• Service Thinking in B2B
• Technology and Service
• Transformative Service Research

Call for Papers