Servsig2022 Glasgow Scotland, 16-18 June

Technology and Service

Track Chair
Jochen Wirtz

Jochen Wirtz

Professor of Marketing, National University of Singapore
Co-Track Chair
Lorena Blasco-Arcas

Lorena Blasco-Arcas

Associate Professor of Marketing at ESCP Business School, Madrid, Spain
Co-Track Chair
Graeme McLean

Graeme McLean

Senior Lecturer in Marketing, University of Strathclyde, UK
Junior Track Chair
Valentina Pitardi

Valentina Pitardi

Lecturer in Marketing, University of Surrey, UK
Junior Track Chair
Karim Sidaoui

Karim Sidaoui

Assistant Professor, Radboud University, Netherlands

Indicative Topics

  • Digitization of service
  • The role of technology across the customer journey
  • Smart self-service technologies
  • Augmented and Virtual Reality in services
  • Intelligent automation of end-to-end customer service processes
  • Service robots and artificial intelligence
  • Digital platforms, P2P sharing platforms
  • Automation in B2B services
  • Internet of everything
  • Data science, big data, and unstructured data analytics
  • Machine learning, deep learning algorithms
  • Mobile technology and service
  • Corporate digital responsibility, ethics in technology